Junior
Language: en
Pages: 180

Junior

Authors: Thomas Kemeny
Categories: Business & Economics
Type: BOOK - Published: 2019-11-26 - Publisher: Simon and Schuster

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There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad
Kiss & Sell: Writing for Advertising
Language: en
Pages: 186

Kiss & Sell: Writing for Advertising

Authors: Robert Sawyer
Categories: Design
Type: BOOK - Published: 2019-01-10 - Publisher: Bloomsbury Publishing

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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies em
Copywriting Second Edition
Language: en
Pages: 413

Copywriting Second Edition

Authors: Mark Shaw
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-10-18 - Publisher: Laurence King Publishing

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, e
Strategic Writing
Language: en
Pages: 335

Strategic Writing

Authors: Charles Marsh
Categories: Business & Economics
Type: BOOK - Published: 2015-07-17 - Publisher: Routledge

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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise i
Kiss & Sell: Writing for Advertising
Language: en
Pages: 187

Kiss & Sell: Writing for Advertising

Authors: Robert Sawyer
Categories: Business & Economics
Type: BOOK - Published: 2006-08-16 - Publisher: AVA Publishing

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Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, f