Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs
Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
Total Pages: 312
Release: 2019-09-06
Genre: Business & Economics
ISBN: 1789732891


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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.


Go-to-Market Strategies for Women Entrepreneurs
Language: en
Pages: 312
Authors: Victoria L. Crittenden
Categories: Business & Economics
Type: BOOK - Published: 2019-09-06 - Publisher: Emerald Group Publishing

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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-prac
Women's Entrepreneurship
Language: en
Pages: 171
Authors: Maura McAdam
Categories: Business & Economics
Type: BOOK - Published: 2022-08-04 - Publisher: Taylor & Francis

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Drawing on the entrepreneurial ecosystem as a frame of reference, this new edition of Female Entrepreneurship – Women’s Entrepreneurship – continues to ch
Growth-oriented Women Entrepreneurs and Their Businesses
Language: en
Pages: 415
Authors: C. G. Brush
Categories: Business & Economics
Type: BOOK - Published: 2006-01-01 - Publisher: Edward Elgar Publishing

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The female entrepreneurship researchers community has to thank these women for their brilliant work in reviewing, revising and selecting the best papers from th
Real You Incorporated
Language: en
Pages: 230
Authors: Kaira Sturdivant Rouda
Categories: Business & Economics
Type: BOOK - Published: 2010-12-30 - Publisher: John Wiley & Sons

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Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it i
Feminine Capital
Language: en
Pages: 241
Authors: Barbara Orser
Categories: Business & Economics
Type: BOOK - Published: 2015-03-25 - Publisher: Stanford University Press

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Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leani