Winning the Profit Game

Winning the Profit Game
Author: Robert G. Docters
Publisher: McGraw Hill Professional
Total Pages: 344
Release: 2004-01-02
Genre: Business & Economics
ISBN:
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Business must focus on the links between its top line (revenues) and its bottom line (profits). This work traces exactly what those connections are and how getting smart about top line strategy helps grow the bottom line. This guide helps readers to grow the top line in any environment.


Winning the Profit Game: Smarter Pricing, Smarter Branding
Language: en
Pages: 337

Winning the Profit Game: Smarter Pricing, Smarter Branding

Authors: Robert G. Docters
Categories: Business & Economics
Type: BOOK - Published: 2004-01-21 - Publisher: McGraw Hill Professional

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How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategi
Profit Brand
Language: en
Pages: 260

Profit Brand

Authors: Nick Wreden
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness,"
Pricing and Revenue Optimization
Language: en
Pages: 470

Pricing and Revenue Optimization

Authors: Robert Phillips
Categories: Business & Economics
Type: BOOK - Published: 2005-08-05 - Publisher: Stanford University Press

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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield
Creating and Managing Superior Customer Value
Language: en
Pages: 488

Creating and Managing Superior Customer Value

Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2008-11-01 - Publisher: Emerald Group Publishing

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-
QFINANCE: The Ultimate Resource, 4th edition
Language: en
Pages: 6928

QFINANCE: The Ultimate Resource, 4th edition

Authors: Bloomsbury Publishing
Categories: Business & Economics
Type: BOOK - Published: 2013-09-26 - Publisher: A&C Black

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QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from