Wiley International Encyclopedia Of Marketing
Download and Read Wiley International Encyclopedia Of Marketing full books in PDF, ePUB, and Kindle. Read online free Wiley International Encyclopedia Of Marketing ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Wiley International Encyclopedia of Marketing, 6 Volume Set
Author | : |
Publisher | : John Wiley & Sons |
Total Pages | : 1775 |
Release | : 2011-02-07 |
Genre | : Business & Economics |
ISBN | : 1405161787 |
Download Wiley International Encyclopedia of Marketing, 6 Volume Set Book in PDF, Epub and Kindle
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Wiley International Encyclopedia of Marketing, 6 Volume Set Related Books
Pages: 1775
Pages: 0
Pages: 584
Pages:
Pages: 630