Whatever Works
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What Works
| Author | : Iris Bohnet |
| Publisher | : Harvard University Press |
| Total Pages | : 400 |
| Release | : 2016-03-08 |
| Genre | : Business & Economics |
| ISBN | : 0674089030 |
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Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
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