Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies
Author: John Arnold
Publisher: John Wiley & Sons
Total Pages: 970
Release: 2009-03-23
Genre: Business & Economics
ISBN: 0470413980


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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.


E-Mail Marketing For Dummies®
Language: en
Pages: 361
Authors: John Arnold
Categories: Business & Economics
Type: BOOK - Published: 2007-12-11 - Publisher: John Wiley & Sons

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E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how
Web Marketing All-in-One Desk Reference For Dummies
Language: en
Pages: 970
Authors: John Arnold
Categories: Business & Economics
Type: BOOK - Published: 2009-03-23 - Publisher: John Wiley & Sons

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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world ex
Search Engine Optimization All-in-One For Dummies
Language: en
Pages: 771
Authors: Bruce Clay
Categories: Business & Economics
Type: BOOK - Published: 2009-04-20 - Publisher: John Wiley & Sons

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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummie
Web Marketing All-in-One For Dummies
Language: en
Pages: 1003
Authors: John Arnold
Categories: Business & Economics
Type: BOOK - Published: 2012-07-12 - Publisher: John Wiley & Sons

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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, fi
Starting an Online Business All-in-One Desk Reference For Dummies
Language: en
Pages: 844
Authors: Shannon Belew
Categories: Business & Economics
Type: BOOK - Published: 2006-10-02 - Publisher: For Dummies

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Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's ma