Web Analytics 2.0

Web Analytics 2.0
Author: Avinash Kaushik
Publisher: John Wiley & Sons
Total Pages: 517
Release: 2009-12-30
Genre: Computers
ISBN: 0470596449


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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!


Web Analytics 2.0
Language: en
Pages: 517
Authors: Avinash Kaushik
Categories: Computers
Type: BOOK - Published: 2009-12-30 - Publisher: John Wiley & Sons

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new fr
Web Analytics
Language: en
Pages: 481
Authors: Avinash Kaushik
Categories: Computers
Type: BOOK - Published: 2007-07-30 - Publisher: John Wiley & Sons

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash
Web Analytics Strategies for Information Professionals
Language: en
Pages: 236
Authors: Tabatha Farney
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-01-01 - Publisher: American Library Association

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Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web
Strategic Customer Management
Language: en
Pages: 547
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press

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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Performance Marketing with Google Analytics
Language: en
Pages: 456
Authors: Sebastian Tonkin
Categories: Computers
Type: BOOK - Published: 2011-01-21 - Publisher: John Wiley and Sons

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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of