Unpacking Creativity
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Unpacking Creativity
| Author | : Paula Pérez Sobrino |
| Publisher | : Cambridge University Press |
| Total Pages | : 323 |
| Release | : 2021-09-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1108473539 |
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
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