Understanding Hope and Its Implications for Consumer Behavior

Understanding Hope and Its Implications for Consumer Behavior
Author: Deborah J. MacInnis
Publisher: Now Publishers Inc
Total Pages: 106
Release: 2007
Genre: Business & Economics
ISBN: 1601980361


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The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.


Understanding Hope and Its Implications for Consumer Behavior
Language: en
Pages: 106
Authors: Deborah J. MacInnis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

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The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
The Concept of Hope and its Relevance to Product Evaluation and Choice
Language: en
Pages:
Authors: Deborah J. MacInnis
Categories:
Type: BOOK - Published: 2007 - Publisher:

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This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and pub
Inside Consumption
Language: en
Pages: 382
Authors: S. Ratneshwar
Categories: Business & Economics
Type: BOOK - Published: 2005-11-16 - Publisher: Routledge

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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the
Key Topics in Consumer Behavior
Language: en
Pages: 106
Authors: Springer Behavioral & Health Sciences
Categories: Psychology
Type: BOOK - Published: 2022-11-09 - Publisher: Springer Nature

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This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial t
Research in Consumer Behavior
Language: en
Pages: 264
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2011-10-28 - Publisher: Emerald Group Publishing

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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from