Truth, Lies, and Advertising
Language: en
Pages: 330

Truth, Lies, and Advertising

Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
Truth in Advertising?
Language: en
Pages: 475

Truth in Advertising?

Authors: Barbara Allen
Categories: Business & Economics
Type: BOOK - Published: 2018-10-18 - Publisher: Rowman & Littlefield

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Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that
Perfect Pitch
Language: en
Pages: 293

Perfect Pitch

Authors: Jon Steel
Categories: Business & Economics
Type: BOOK - Published: 2006-10-30 - Publisher: John Wiley & Sons

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A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create prese
Buyology
Language: en
Pages: 274

Buyology

Authors: Martin Lindstrom
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Currency

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about
Where Truth Lies
Language: en
Pages: 246

Where Truth Lies

Authors: Kris Fallon
Categories: Performing Arts
Type: BOOK - Published: 2019-10-29 - Publisher: University of California Press

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A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and