Truth In Advertising
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Truth in Advertising
Author | : John Kenney |
Publisher | : Simon and Schuster |
Total Pages | : 336 |
Release | : 2013-10 |
Genre | : Fiction |
ISBN | : 1451675550 |
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Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
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Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore,