Transformation In Times Of Crisis Eight Principles For Creating Opportunities And Value In The Post Pandemic World
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Transformation in Times of Crisis
Author | : Nitin Rakesh, Jerry Wind |
Publisher | : Notion Press |
Total Pages | : 515 |
Release | : 2020-11-26 |
Genre | : Business & Economics |
ISBN | : 1637146663 |
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Winner of the International Business Book of the Year Award 2021 Winner of the Silver Stevie for Best Business Book “I wish I had written this book!” – Philip Kotler, Father of Modern Marketing This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. “I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine “Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune “The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co. “The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM
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