Towards a Cognitive Structure Conceptualization of Product Familiarity
Language: en
Pages: 18
Authors: Larry J. Marks
Categories: Consumers
Type: BOOK - Published: 1980 - Publisher:

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Toward a Cognitive Structure Conceptualization of Product Familiarity
Language: en
Pages:
Authors: Larry J. Marks
Categories:
Type: BOOK - Published: 1980 - Publisher:

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Conceptualization of Product Involvement as a Property of a Cognitive Structure
Language: en
Pages: 276
Authors: Pirjo Rajaniemi
Categories: Consumer behavior
Type: BOOK - Published: 1992 - Publisher:

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Product Familiarity, Brand Name and Price Influences on Product Evaluation
Language: en
Pages: 28
Authors: Puthankurissi S. Raju
Categories: Product management
Type: BOOK - Published: 1976 - Publisher:

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Toward Conceptualizing and Measuring Cognitive Structures
Language: en
Pages: 12
Authors: Rajesh Kanwar
Categories: Cognition
Type: BOOK - Published: 1980 - Publisher:

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