Tourism Entrepreneurship In Portugal And Spain
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Tourism Entrepreneurship in Portugal and Spain
Author | : João Leitão |
Publisher | : Springer Nature |
Total Pages | : 287 |
Release | : 2022-02-01 |
Genre | : Business & Economics |
ISBN | : 3030892328 |
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This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
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