Total E Mail Marketing
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Total E-mail Marketing
Author | : Dave Chaffey |
Publisher | : Routledge |
Total Pages | : 290 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750680679 |
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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
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