The Yogi Entrepreneur 2nd Edition

This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples, cases and caselets in order to make reading more interesting and relevant. The book also presents a comprehensive coverage of few niche areas of study, namely 'Creativity, Innovation and Value Creation', 'Family-owned Businesses' and 'Rural Entrepreneurship'. Introduction of three new chapters, in addition to a complete overhaul of the existing text enhances academic credentials of the book, apart from bringing about required freshness and materiality. The book conforms to the syllabi of B.A. and BBA of many universities and hence it is suitable for their course study. Besides, the EDP trainers and motivators associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs and ITIs) may also find this book of immense value to them. KEY FEATURES Comprehensive coverage of all prescribed topics Systematic arrangement and analytical presentation of contents Extensive use of tables and diagrams to illustrate the text Chapter-end exercises for better grasp of the topics covered Recapitulation for a quick glance of the topics Coverage of new policy initiatives, programmes and schemes launched by the Union Government Description of various legal compliances for setting up of a new venture Coverage of all provisions, schemes and programmes enacted by the Ministry of MSME and the Ministry of Entrepreneurship and Skill Development A comprehensive overview of the ‘Startup India’ mission of the union government Inclusion of relevant highlights of budget 2020–21 TARGET AUDIENCE B.Com/M.Com BBA/MBA B.Voc • B.Tech