The Transparency Sale

The Transparency Sale
Author: Todd Caponi
Publisher: IdeaPress Publishing
Total Pages: 0
Release: 2020-06-02
Genre: Business & Economics
ISBN: 9781646870226


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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.


The Transparency Sale
Language: en
Pages: 0
Authors: Todd Caponi
Categories: Business & Economics
Type: BOOK - Published: 2020-06-02 - Publisher: IdeaPress Publishing

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The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often t
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Language: en
Pages: 290
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Categories:
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The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to implement framework for
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Pages: 386
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Categories: History
Type: BOOK - Published: 1999-05-07 - Publisher: Perseus (for Hbg)

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Argues that the privacy of individuals actually hampers accountability, which is the foundation of any civilized society and that openness is far more liberatin
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Type: BOOK - Published: 2023-07-03 - Publisher: Taylor & Francis

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This book offers a comprehensive guide to the Transparency in Learning and Teaching (TILT) framework that has convincingly demonstrated that implementation incr
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Language: en
Pages: 393
Authors: Haley McGee
Categories: Biography & Autobiography
Type: BOOK - Published: 2022-02-01 - Publisher: Doubleday Canada

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In this hilarious and heartfelt memoir, Haley McGee sets out to calculate—with mathematical precision—the exact cost of love, and whether all of her former