The Multinational Enterprise

The Multinational Enterprise
Author: Mark Casson
Publisher: Edward Elgar Publishing
Total Pages: 319
Release: 2018-02-23
Genre: Business & Economics
ISBN: 1788110064


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This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.


The Multinational Enterprise
Language: en
Pages: 319
Authors: Mark Casson
Categories: Business & Economics
Type: BOOK - Published: 2018-02-23 - Publisher: Edward Elgar Publishing

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This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in
New Theories of the Multinational Enterprise (RLE International Business)
Language: en
Pages: 313
Authors: Alan Rugman
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Routledge

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This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as
The Economic Theory of the Multinational Enterprise
Language: en
Pages: 247
Authors: Peter J. Buckley
Categories: Business & Economics
Type: BOOK - Published: 1985-06-18 - Publisher: Springer

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Organization Theory and the Multinational Corporation
Language: en
Pages: 368
Authors: Courtney Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

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Despite a shared interest in the analysis of complex organizations operating in complex environments, macro-organization theory and research on the multinationa
The Theory of Multinational Enterprises
Language: en
Pages: 320
Authors: The late Alan M. Rugman
Categories: Business & Economics
Type: BOOK - Published: 1996-01-01 - Publisher: Edward Elgar Publishing

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The articles in this volume explore aspects of multinational enterprises & apply the theory of internalization to North America, Europe & Japan. Rugman provides