The Tanning Of America
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The Tanning of America
Author | : Steve Stoute |
Publisher | : Avery |
Total Pages | : 322 |
Release | : 2012-08-07 |
Genre | : Business & Economics |
ISBN | : 1592407382 |
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Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--