The Starbucks
Download and Read The Starbucks full books in PDF, ePUB, and Kindle. Read online free The Starbucks ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Starbucks
Author | : Marie A. Bussing |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 170 |
Release | : 2009-10-13 |
Genre | : Business & Economics |
ISBN | : 0313364591 |
Download Starbucks Book in PDF, Epub and Kindle
Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.
Starbucks Related Books
Pages: 249
Pages: 392
Pages: 170
Pages: 298
Pages: 226