The Service Dominant Logic Of Marketing
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Language: en
Pages: 468
Pages: 468
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant
Language: en
Pages: 1237
Pages: 1237
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
Language: en
Pages: 676
Pages: 676
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
Language: en
Pages: 61
Pages: 61
Type: BOOK - Published: 2014-04 - Publisher: Anchor Academic Publishing (aap_verlag)
For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic
