The Sales Engineer Managers Handbook
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Mastering Technical Sales
Author | : John Care |
Publisher | : Artech House |
Total Pages | : 360 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1596933402 |
Download Mastering Technical Sales Book in PDF, Epub and Kindle
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.