The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing
Author: Annmarie Hanlon
Publisher: SAGE
Total Pages: 593
Release: 2022-06-10
Genre: Business & Economics
ISBN: 1529784484
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Download The SAGE Handbook of Digital Marketing Book in PDF, Epub and Kindle

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.


The SAGE Handbook of Digital Marketing
Language: en
Pages: 593

The SAGE Handbook of Digital Marketing

Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-10 - Publisher: SAGE

GET EBOOK

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
The SAGE Handbook of Social Media Marketing
Language: en
Pages: 425

The SAGE Handbook of Social Media Marketing

Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
The SAGE Handbook of Digital Marketing
Language: en
Pages: 0

The SAGE Handbook of Digital Marketing

Authors: Annmarie Hanlon
Categories: Internet marketing
Type: BOOK - Published: 2022 - Publisher:

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 975

The SAGE Handbook of Marketing Ethics

Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546

The SAGE Handbook of Marketing Theory

Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international