The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism
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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
| Author | : Saurabh Kumar Dixit |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Consumer behavior |
| ISBN | : 9781138961678 |
Download The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book in PDF, Epub and Kindle
This Handbook provides a current and comprehensive volume on the conceptual, theoretical and applied advancements on the behaviour of hospitality and tourism consumers, conveying the latest thinking and research. It offers significant new insight into service quality management, customer satisfaction behaviour, loyalty building behaviour, current impacts pertaining to online customer behaviour and how this can be applied to successful consumer lead marketing and management practices.
