Purple Cow

Purple Cow
Author: Seth Godin
Publisher: Penguin UK
Total Pages: 160
Release: 2005-01-27
Genre: Business & Economics
ISBN: 0141924861


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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Purple Cow
Language: en
Pages: 160
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2005-01-27 - Publisher: Penguin UK

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in com
The Purple Cow!
Language: en
Pages: 51
Authors: Gelett Burgess
Categories: Fiction
Type: BOOK - Published: 2019-12-03 - Publisher: Good Press

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"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burge
The Man in the Purple Cow House
Language: en
Pages:
Authors: Mary Ames Mitchell
Categories:
Type: BOOK - Published: 2017-06 - Publisher:

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Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know wha
I Saw a Purple Cow, and 100 Other Recipes for Learning
Language: en
Pages: 110
Authors: Ann Cole
Categories: Creative activities and seat work
Type: BOOK - Published: 1972 - Publisher: Little Brown

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It has been twenty-five years since this handbook of early-learning activities was published and immediately established itself as a book that anyone working wi
Purple on the Inside
Language: en
Pages: 0
Authors: Kirk Thompson
Categories: Corporate culture
Type: BOOK - Published: 2019-10-28 - Publisher:

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J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesma