The Psychology Of Strategy
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The Psychology of Strategy
Author | : Kenneth Payne |
Publisher | : Oxford University Press |
Total Pages | : 236 |
Release | : 2015 |
Genre | : Biography & Autobiography |
ISBN | : 0190227230 |
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- Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.
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This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relations