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The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home busin
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech mark
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effec
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic