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COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as be
Pandemic, Inc. offers a strategic roadmap for businesses navigating the Coronavirus COVID-19 pandemic and quarantine. The book details eight accelerating trends
COVID-19 is the most challenging crisis the world has faced for almost a century. As a truly global pandemic, there is not a single country on earth – or even
Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences an
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to und
