The Political Marketing Game
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The Political Marketing Game
| Author | : J. Lees-Marshment |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2011-03-29 |
| Genre | : Political Science |
| ISBN | : 0230299512 |
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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