The People's Car

The People's Car
Author: Bernhard Rieger
Publisher: Harvard University Press
Total Pages: 417
Release: 2013-04-09
Genre: History
ISBN: 0674075730


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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.


The People's Car
Language: en
Pages: 417
Authors: Bernhard Rieger
Categories: History
Type: BOOK - Published: 2013-04-09 - Publisher: Harvard University Press

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Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's succe
People's Car
Language: en
Pages: 216
Authors: Sarasij Majumder
Categories: Automobile industry and trade
Type: BOOK - Published: 2018-11-06 - Publisher:

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People's Car studies divergent populist responses to land acquisition for industries in rural India. It contends that landownership enables small landowners to
Hitler's Chariots
Language: en
Pages: 160
Authors: Blaine Taylor
Categories: History
Type: BOOK - Published: 2009 - Publisher: Schiffer Pub Limited

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This book is the first ever illustrated study on the often photographed - but never fully explained - mechanical marvel, the Mercedes-Benz G-4 cross-country tou
The Yugo
Language: en
Pages: 272
Authors: Jason Vuic
Categories: Business & Economics
Type: BOOK - Published: 2011-03-01 - Publisher: Macmillan + ORM

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Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk decl
The Volkswagen Golf Story
Language: en
Pages: 288
Authors: Russell Hayes
Categories: Golf automobile
Type: BOOK - Published: 2014-05-01 - Publisher:

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