The Oxford Handbook of Strategic Sales and Sales Management

The Oxford Handbook of Strategic Sales and Sales Management
Author: David W. Cravens
Publisher: Oxford University Press, USA
Total Pages: 660
Release: 2011-01-27
Genre: Business & Economics
ISBN: 0199569452


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The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.


The Oxford Handbook of Strategic Sales and Sales Management
Language: en
Pages: 664
Authors: David W. Cravens
Categories: Business & Economics
Type: BOOK - Published: 2012-11-22 - Publisher: OUP Oxford

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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales
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Language: en
Pages: 216
Authors: Kenneth Le Meunier-FitzHugh
Categories: Business & Economics
Type: BOOK - Published: 2016-09-05 - Publisher: Oxford University Press

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The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma
Achieving a Strategic Sales Focus
Language: en
Pages: 216
Authors: Kenneth Le Meunier-FitzHugh
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher: Oxford University Press

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The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma
The Oxford Handbook of Grand Strategy
Language: en
Pages: 801
Authors: Thierry Balzacq
Categories: Political Science
Type: BOOK - Published: 2021-09-13 - Publisher: Oxford University Press

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A clearly articulated, well-defined, and relatively stable grand strategy is supposed to allow the ship of state to steer a steady course through the roiling se
The Oxford Handbook of Strategy
Language: en
Pages: 548
Authors: David Faulkner
Categories: Business & Economics
Type: BOOK - Published: 2003-02-13 - Publisher: Oxford University Press

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This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the n