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This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development
“The fourth sector” is a relatively new sector that consists of for-benefit organizations that combine market-based approaches of the private sector with th
Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challe
Industri kreatif sering kali dipandang sebelah mata karena jarang dipetakan secara rinci, diperkenalkan secara luas, dan sulit mengukur potensinya yang demikian
