The New Typography In Scandinavia
Download and Read The New Typography In Scandinavia full books in PDF, ePUB, and Kindle. Read online free The New Typography In Scandinavia ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
The New Typography in Scandinavia
Author | : Trond Klevgaard |
Publisher | : Bloomsbury Publishing |
Total Pages | : 281 |
Release | : 2020-10-15 |
Genre | : Design |
ISBN | : 1350112402 |
Download The New Typography in Scandinavia Book in PDF, Epub and Kindle
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
The New Typography in Scandinavia Related Books
Pages: 281
Pages: 281
Pages: 0
Pages: 1002
Pages: 352