The New Consumers
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China's New Consumers
Author | : Elisabeth Croll |
Publisher | : Routledge |
Total Pages | : 384 |
Release | : 2006-09-26 |
Genre | : Business & Economics |
ISBN | : 1134220545 |
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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.
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WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new genera