The Market Segmentation Workbook
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The Market Segmentation Workbook
| Author | : Sally Dibb |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9780415118927 |
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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
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