The Language Of Advertising
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Language: en
Pages: 150
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Type: BOOK - Published: 2002 - Publisher: Psychology Press
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image
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Pages: 182
Pages: 182
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Pages: 118
Pages: 118
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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2005-07-05 - Publisher: Routledge
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain
Language: en
Pages: 434
Pages: 434
Type: BOOK - Published: 2008 - Publisher:
