The Innovators Playbook
Download and Read The Innovators Playbook full books in PDF, ePUB, and Kindle. Read online free The Innovators Playbook ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Innovator's Playbook
Author | : Nathan Baird |
Publisher | : John Wiley & Sons |
Total Pages | : 242 |
Release | : 2020-04-13 |
Genre | : Business & Economics |
ISBN | : 0730383644 |
Download Innovator's Playbook Book in PDF, Epub and Kindle
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way. In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages: 1. Build the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric needs and insights. 4. Unleash your team’s creativity to create fresh new ideas to address customer needs. 5. Experiment and validate desirable, feasible and viable solutions. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
Innovator's Playbook Related Books
Pages: 242
Pages: 279
Pages: 290
Pages: 180
Pages: 107