The Innovation Book
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The Innovation Book
Author | : Max Mckeown |
Publisher | : Pearson UK |
Total Pages | : 297 |
Release | : 2014-08-06 |
Genre | : Business & Economics |
ISBN | : 1292011920 |
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The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?
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