The Experience Economy
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The Experience Economy
Author | : B. Joseph Pine |
Publisher | : Harvard Business Press |
Total Pages | : 276 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780875848198 |
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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.