The Effects Of Multicultural Diversity In Real Estate Brokerage
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The Effects of Multicultural Diversity in Real Estate Brokerage
Author | : Michael T. Bond |
Publisher | : |
Total Pages | : 14 |
Release | : 2007 |
Genre | : |
ISBN | : |
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This study examines the changing diversity of home buyers and the steps brokerage firms are taking to adapt to these changes. The results reveal that larger firms are experiencing a greater increase in customer diversity. This can be partly explained by their efforts to target diverse groups through sponsored seminars and hiring minority sales professionals. A survey of minority home buyers reveals that minorities have owned fewer homes, earn less and are younger than their non-minority counterparts. Race and income were found to significantly explain reports of greater difficulty on the road to home ownership.
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