The Economist Pocket Guide to Marketing

The Economist Pocket Guide to Marketing
Author: Michael J. Thomas
Publisher: Wiley-Blackwell
Total Pages: 156
Release: 1986
Genre: Marketing
ISBN: 9780631153641


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The Economist Pocket Guide to Marketing
Language: en
Pages: 156
Authors: Michael J. Thomas
Categories: Marketing
Type: BOOK - Published: 1986 - Publisher: Wiley-Blackwell

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Pocket Guide to Marketing
Language: en
Pages: 156
Authors: Michael J. Thomas
Categories: Marketing
Type: BOOK - Published: 1986 - Publisher:

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Guide to Financial Markets
Language: en
Pages: 250
Authors: Marc Levinson
Categories: Business & Economics
Type: BOOK - Published: 2018-07-24 - Publisher: The Economist

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The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides
Marketing for Growth
Language: en
Pages: 193
Authors: The Economist
Categories: Business & Economics
Type: BOOK - Published: 2014-01-28 - Publisher: The Economist

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The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial rol
Brands and Branding
Language: en
Pages: 322
Authors: Rita Clifton
Categories: Business & Economics
Type: BOOK - Published: 2009-04-01 - Publisher: John Wiley & Sons

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With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and