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This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.
This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of busin
This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Economics of Strategy, Binder Ready Version focuses on the key economi
Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced c
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. * Chap
Each year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company’s operations, misread market trend