The Economics of Marketing and Advertising

The Economics of Marketing and Advertising
Author: William Daniel Moriarty
Publisher:
Total Pages: 618
Release: 1923
Genre: Advertising
ISBN:


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The Economics of Marketing and Advertising
Language: en
Pages: 618
Authors: William Daniel Moriarty
Categories: Advertising
Type: BOOK - Published: 1923 - Publisher:

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Handbook of the Economics of Marketing
Language: en
Pages: 632
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Issues in the Economics of Advertising
Language: en
Pages: 396
Authors: Julian Lincoln Simon
Categories: Business & Economics
Type: BOOK - Published: 1970 - Publisher: Urbana : University of Illinois Press

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A study of how much a company spends on advertising as well as how advertising affects the economy.
The Economics of Advertising
Language: en
Pages: 338
Authors: Richard Schmalensee
Categories: Business & Economics
Type: BOOK - Published: 1972 - Publisher: Amsterdam : North-Holland Publishing Company

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The Economics of Advertising (RLE Advertising)
Language: en
Pages: 252
Authors: Frederic Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre