The Dynamics Of Consumer Response To Price Discounts
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The Dynamics of Consumer Response to Price Discounts
Author | : James M. Lattin |
Publisher | : |
Total Pages | : 32 |
Release | : 1988 |
Genre | : Brand choice |
ISBN | : |
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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision