The Culture and Commerce of Publishing in the 21st Century

The Culture and Commerce of Publishing in the 21st Century
Author: Albert N. Greco
Publisher: Stanford University Press
Total Pages: 292
Release: 2007
Genre: Business & Economics
ISBN: 9780804750318


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This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.