The Complete Idiots Guide To Starting And Running A Retail Store
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The Complete Idiot's Guide to Starting and Running a Retail Store
Author | : James E. Dion |
Publisher | : Penguin |
Total Pages | : 372 |
Release | : 2008-04-01 |
Genre | : Business & Economics |
ISBN | : 1440636540 |
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Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
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