The Complete Idiots Guide To Direct Marketing
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The Complete Idiot's Guide to Direct Marketing
| Author | : Robert W. Bly |
| Publisher | : Penguin |
| Total Pages | : 394 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780028642109 |
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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
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