The Bare Bones Introduction To Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication
Author | : Robyn Blakeman |
Publisher | : Rowman & Littlefield |
Total Pages | : 316 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780742555419 |
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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
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