The Audience And Business Of Youtube And Online Videos
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The Audience and Business of YouTube and Online Videos
Author | : Louisa Ha |
Publisher | : Lexington Studies in Communication and Storytelling |
Total Pages | : 0 |
Release | : 2018 |
Genre | : LANGUAGE ARTS & DISCIPLINES |
ISBN | : 9781498576482 |
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This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you ne