The Agricultural Marketing System
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The Agricultural Marketing System
| Author | : V. James Rhodes |
| Publisher | : Holcomb Hathaway Publishers |
| Total Pages | : 436 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
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An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR
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Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the plannin
